---
description: Få detaljerad information om HubSpot CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: HubSpot CRM: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [HubSpot CRM](/software/152373/hubspot-crm)

# HubSpot CRM

Canonical: https://www.capterra.se/software/152373/hubspot-crm

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> HubSpot CRM har allt du behöver för att organisera, spåra och bygga bättre relationer med leads och kunder.
> 
> Verdict: Rated **4.5/5** by 4453 users. Top-rated for **Sannolikhet att rekommendera**.

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## Overview

### Vem använder HubSpot CRM?

HubSpot CRM är utvecklat för växande team att attrahera, engagera och imponera på kunder.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.5/5** | 4453 Recensioner |
| Enkel användning | 4.4/5 | Based on overall reviews |
| Kundtjänst | 4.4/5 | Based on overall reviews |
| Valuta för pengarna | 4.3/5 | Based on overall reviews |
| Funktioner | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: HubSpot
- **Location**: Cambridge, USA
- **Founded**: 2012

## Commercial Context

- **Startpris**: 20,00 US$
- **Pricing model**:  (Free version available)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelska, franska, japanska, portugisiska, spanska, tyska
- **Available Countries**: Australien, Belgien, Brasilien, Danmark, Filippinerna, Finland, Frankrike, Hongkong SAR, Indien, Irland, Japan, Kanada, Kina, Malaysia, Mexiko, Nederländerna, Norge, Nya Zeeland, Schweiz, Singapore and 6 more

## Funktioner

- Aktivitetspanel
- Anpassningsbara fält
- Anpassningsbara rapporter
- Arbetsflödeshantering
- Citat / uppskattningar
- Data Import/Export
- Dokumenthantering
- Dokumentlagring
- E-post marknadsföring
- E-posthantering
- E-postmallar
- For Financial Institutions
- Försäljningsprognoser
- Försäljningsrapporter
- Försäljningsrörledning
- Hantering av möjligheter
- Integration av sociala medier
- Interaktionsspårning
- Kalender / Påminnelsessystem
- Kalenderhantering
- Kampanjhantering
- Kontaktdatabas
- Kontaktledning
- Kontrakt / Licenshantering
- Kundchatt i realtid
- Kunddatabas
- Kundhantering
- Kundspårning
- Lead-distribution
- Lead-hantering
- Lead-kvalificering
- Lead-segmentering
- Lead-upptagning
- Mobilåtkomst
- Möteshantering
- Prediktiv analys
- Prestandamätningar
- Projektledning
- Påminnelser
- Rörledningshantering
- Samarbetsverktyg
- Schemaläggning
- Schemaläggning av möten
- Segmentering
- Skapa leads
- Sök / filtrera
- Third-Party Integrations
- Tredjepartsintegration
- Uppgiftshantering
- Varningar / Meddelanden

... and 5 more features

## Integrations (199 total)

- 123FormBuilder
- AWeber
- Accelo
- Act\!
- ActiveCampaign
- ActiveDEMAND
- AdRoll
- Aircall
- AllClients
- AnyMeeting
- Apollo.io
- Asana
- AskNicely
- Atomic AI
- Attribution

... and 184 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)

## Relaterade kategorier

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)
- [CRM-system för småföretag](https://www.capterra.se/directory/31583/small-business-crm/software)
- [Lead management-program](https://www.capterra.se/directory/30017/lead-management/software)
- [CRM-system online](https://www.capterra.se/directory/30072/online-crm/software)
- [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software)

## Alternativ

1. [Zoho CRM](https://www.capterra.se/software/155928/zoho-crm) — 4.3/5 (6964 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (725 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18768 reviews)
4. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3042 reviews)

## Recensioner

### "It's a great CRM so start your business" — 5.0/5

> **Imanol** | *30 januari 2025* | Underhållning | Recommendation rating: 6.0/10
> 
> **Fördelar**: It is very easy to start using it and to integrate with the different social networks.
> 
> **Nackdelar**: Confusing Module Packages and Additional Costs
> 
> I started working with HubSpot CRM but finally we jumped to Salesforce

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### "Great product easy to start" — 4.0/5

> **Willem** | *30 januari 2026* | Datormjukvara | Recommendation rating: 10.0/10
> 
> **Fördelar**: Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days
> 
> **Nackdelar**: I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive
> 
> Overall it is awesome. The product is one of the better crms which is working straight out of the box.

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### "Hubspot: The Best CRM" — 5.0/5

> **Nicholas** | *4 december 2025* | Personal & rekrytering | Recommendation rating: 10.0/10
> 
> **Fördelar**: HubSpot combines CRM, marketing, sales, and service tools in one place.&#10;I didn't need separate tools for email campaigns, lead tracking, and customer support.
> 
> **Nackdelar**: HubSpot Academy offers tons of free courses and certifications.&#10;Helps you learn and implement best practices for inbound marketing and sales.&#10;There was a cost to all this
> 
> There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility.

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### "Only Positive Accolades for HubSpot CRM\!" — 5.0/5

> **Verifierad recensent** | *1 februari 2026* | Ideell organisationsledning | Recommendation rating: 10.0/10
> 
> **Fördelar**: This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box.
> 
> **Nackdelar**: I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well.
> 
> I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better\!

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### "HubSpot is a good platform, but could improve" — 3.0/5

> **Ryan** | *5 maj 2025* | Bank | Recommendation rating: 7.0/10
> 
> **Fördelar**: It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website.
> 
> **Nackdelar**: It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial.
> 
> Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better.

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## Links

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