---
description: Få detaljerad information om Zoho CRM, dess användbarhet, funktioner, pris, fördelar och nackdelar från verifierade användarupplevelser. Läs recensioner och upptäck liknande verktyg på Capterra Sverige.
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title: Zoho CRM: Pris och betyg 2026 - Capterra Sverige
---

Breadcrumb: [Hem](/) > [CRM-system](/directory/2/customer-relationship-management/software) > [Zoho CRM](/software/155928/zoho-crm)

# Zoho CRM

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> Zoho CRM ger organisationer en komplett lösning för hantering av kundrelationslivscykeln.
> 
> Verdict: Rated **4.3/5** by 6964 users. Top-rated for **Sannolikhet att rekommendera**.

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## Overview

### Vem använder Zoho CRM?

Zoho CRM kan användas av små, medelstora och stora företag. Du kan till och med bygga din egen version av Zoho CRM. Sälj smartare och snabbare med Zoho CRM.

## Quick Stats & Ratings

| Metric | Betygsättning | Detail |
| **Totalt** | **4.3/5** | 6964 Recensioner |
| Enkel användning | 4.2/5 | Based on overall reviews |
| Kundtjänst | 4.1/5 | Based on overall reviews |
| Valuta för pengarna | 4.3/5 | Based on overall reviews |
| Funktioner | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Sannolikhet att rekommendera) |

## Om leverantören

- **Företag**: Zoho
- **Founded**: 1996

## Commercial Context

- **Startpris**: 14,00 US$
- **Pricing model**:  (Gratis provperiod)
- **Target Audience**: Egenföretagare, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Moln, SaaS, webb-baserat, Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: arabiska, brasiliansk portugisiska, bulgariska, danska, engelska, europeisk portugisiska, franska, hebreiska, hindi, indonesiska, italienska, japanska, kinesiska, koreanska, kroatiska, nederländska, polska, ryska, spanska, svenska, thailändska, tjeckiska, traditionell kinesiska, turkiska, tyska, ungerska, vietnamesiska
- **Available Countries**: Argentina, Armenien, Australien, Bahrain, Bangladesh, Belarus, Belgien, Bhutan, Brasilien, Chile, Colombia, Cypern, Danmark, Egypten, Estland, Filippinerna, Finland, Frankrike, Förenade Arabemiraten, Grekland and 42 more

## Funktioner

- AI / maskininlärning
- Arbetsflödeskonfiguration
- Automatiserad routing
- Automatisering av affärsprocesser
- Automatisering av marknadsföring
- Belöningshantering
- CRM
- Chatt och meddelanden
- Dokumenthantering
- Dra och släpp
- E-post marknadsföring
- Engagemangsspårning
- Feedback-hantering
- Flerkanalig datainsamling
- For Financial Institutions
- För försäkringsindustrin
- Försäljningsrapporter
- Givarhantering
- Goal Setting/Tracking
- Hantering av säljaktivitet
- Hantering av undersökning / omröstning
- Incitamentshantering
- Innehållsbibliotek
- Interaktionsspårning
- Kalenderhantering
- Kampanjhantering
- Kommentarer / Anteckningar
- Kommunikationshantering
- Kontaktledning
- Kunddatabas
- Kundhistorik
- Kundspårning
- Kundupplevelseshantering
- Landningssida /Webbformulär
- Livechatt
- Lojalitetsprogram
- Möteshantering
- Ombordstigning
- Prediktiv analys
- Rapportering och analys
- Sales Planning
- Samarbetsverktyg
- Skapa leads
- Social marknadsföring
- Spårning av kundaktivitet
- Sök / filtrera
- Undersökningar och feedback
- Uppgiftshantering
- Visuell analys
- Åtkomstkontroller / behörigheter

... and 70 more features

## Integrations (69 total)

- 2iNova Practice Management Software
- ActiveCampaign
- Avaya Experience Platform
- Bedrock Data
- Box
- Dealfront
- Docusign
- Dropbox Business
- Eventbrite
- GetResponse
- Gmail
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar

... and 54 more integrations

## Support Options

- E-post / Kundtjänst
- Vanliga frågor / Forum
- Baskunskap
- Telefonsupport
- 24/7 (Live-support)
- Chatt

## Category

- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)

## Relaterade kategorier

- [AI-försäljningsassistent](https://www.capterra.se/directory/34135/ai-sales-assistant/software)
- [CRM-system](https://www.capterra.se/directory/2/customer-relationship-management/software)
- [CRM-program för bank](https://www.capterra.se/directory/30562/financial-crm/software)
- [Crm-program byggbranschen](https://www.capterra.se/directory/30657/construction-crm/software)
- [CRM-system](https://www.capterra.se/directory/30671/customer-experience/software)

## Alternativ

1. [HubSpot CRM](https://www.capterra.se/software/152373/hubspot-crm) — 4.5/5 (4453 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.se/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews)
3. [Salesforce Sales Cloud](https://www.capterra.se/software/61368/salesforce) — 4.4/5 (18768 reviews)
4. [EngageBay CRM](https://www.capterra.se/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
5. [Pipedrive](https://www.capterra.se/software/132666/pipedrive) — 4.5/5 (3042 reviews)

## Recensioner

### "Great CRM, it provides all-in-one solutions" — 5.0/5

> **Himaanshu** | *28 december 2024* | Datormjukvara | Recommendation rating: 8.0/10
> 
> **Fördelar**: I really the sales and marketing automation it enhances the efficiency.
> 
> **Nackdelar**: The customer support services need to be little improved and sometimes I notice slight lags.
> 
> Overall, my experience is excellent just needs little improved else it solves most of my business tasks.

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### "Good CRM, better with the whole Zoho Suite" — 4.0/5

> **Verifierad recensent** | *28 oktober 2025* | Bil | Recommendation rating: 7.0/10
> 
> **Fördelar**: CRM management with plenty of features, customizations and all you can expect from a modern CRM. It's biggest advantage? If you use the whole Zoho Suite, everything is connected and you can improve your company A LOT. Among that, it's a good CRM.
> 
> **Nackdelar**: As all Zoho apps, configuration it's a little bit complicated, permissions are sometimes ultra complex to understand, and some adjustments need to be done by the OWNER of the installation, which is only ONE account and can do some administrative things. Another con is definitely support, which honestly it's not the best.
> 
> More than 2 years using it as main CRM, for managing accounts in Spain, Portugal and Italy. Connected with the rest of the Zoho ecosystem, specially with Projects, Sprints, Books and Analytics.

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### "Zoho for CRM\!" — 4.0/5

> **Shenella** | *22 februari 2026* | Fastighet | Recommendation rating: 8.0/10
> 
> **Fördelar**: Customizable, easy to use CRM system for contact and workflow management. Automation is great when it comes to emails and tasks which saves time.
> 
> **Nackdelar**: Customer support is slow to respond and the intial learning curve is strenuous. The system tends to lag at times.
> 
> Having routine tasks automated and the ability to obtain high level reports on statistics makes for a seamless work day\!

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### "Save your money, not your time." — 3.0/5

> **AJ** | *14 oktober 2025* | E-lärande | Recommendation rating: 7.0/10
> 
> **Fördelar**: Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services
> 
> **Nackdelar**: : Terrible mobile experience, no value add to the business&#10;&#10;: Terrible AI - does absolutely nothing in terms of added business value, &#10;&#10;: Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case.&#10;&#10;: Zoho Support promises a lot, delivers next to nothing. &#10;&#10;: Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective.
> 
> 70/100. &#10;Why? &#10;&#10;This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM.&#10;&#10;The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin.&#10;&#10;Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process.&#10;&#10;We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business.&#10;&#10;The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin.&#10;&#10;It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case.&#10;&#10;An overview&#10;: Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great.&#10;&#10;: It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck.&#10;&#10;: you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business&#10;&#10;: it's out of the box for a very small spectrum of businesses&#10;&#10;: if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. &#10;&#10;: the AI element is present but totally useless and gives zero insight into business critical elements.&#10;&#10;So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system.&#10;&#10;That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective.&#10;&#10;Everything else - be prepared for a hard slog.

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### "Great crm for sales" — 5.0/5

> **Verifierad recensent** | *21 januari 2026* | Hälsa, välbefinnande och fitness | Recommendation rating: 10.0/10
> 
> **Fördelar**: Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great
> 
> **Nackdelar**: I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm
> 
> Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers

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